01
Thorough website review
Technical structure optimised for search engine readability, a clear SEO strategy, and setting up conversion points to support paid advertising.
TUSSITAIKURIT Video production · Communications · Condensing complex topics into easy-to-grasp form through whiteboard videos, illustrations, and live illustrations
Tussitaikurit doubled its number of inbound leads in 8 months.
Created clearer, more customer-focused landing pages and combined sales + paid marketing data, which doubled the lead volume in a short time compared to last year.
Account Strategist
Ari Ojanperä
Account Strategist
ari.ojanpera@resaco.fi
Having access to Tussitaikurit's excellent sales data was a significant factor in accelerating results.
Tampere · Finland
“Resaco challenges us on the right things and helps us see what kinds of investments continuously evolving digital marketing requires from us.”
JP
Director of Revenue Operations · Tussitaikurit
The client
Tussitaikurit condenses complex topics into easy-to-grasp form through whiteboard videos, illustrations, and live illustrations. Tussitaikurit serves companies of all sizes, as well as organizations and public sector operators.
Founded
2012
Location
Tampere · FI
Sector
Video production / Communications
Size
20 emp · 1.1M€
The challenge
Improving inbound lead generation strategically, with a data-driven and long-term approach.
Services
Technical SEO
Content Production
Paid Digital Ads
Data Analytics
Three concrete moves
03 workstreams
02
Paid advertising development
Improving Google and Meta Ads targeting to capture the ideal customer profile and leave out the rest.
03
Organic content production
Creating new content and taking a more sales-driven approach to building landing pages
Outcomes
The numbers, audited.
8 months · 2025–2026 · SEO + Paid Ads
Lead volume
2x
vs previous year baseline.
2x
Lead volume increase
-30%
Lead cost
The arc of the engagement
How we got there
Aug 2025
Audit + roadmap
Audited the digital marketing status and created a long-term roadmap for the website and ads.
Sep 2025-Apr 2026
SEO and Ads
Creating content and optimizing pages to increase leads. Optimizing ads performance.
May 2026 - Current
Optimization and scaling
Continuing SEO work consistently. Scaling ad campaigns based on available data.
Client word
“Resaco has grasped Tussitaikurit's service offering and customer value faster than previous partners, which has clearly shown in the volume and quality of leads.”
JP
The partnership that began in autumn 2025 got off to a strong start, and we're already scaling marketing activities based on the first successful experiments.