01
Thorough website review
Technical structure optimised for search engine readability, a clear SEO strategy, and setting up conversion points to support paid advertising.
IMAGON Lighting · LED signs · Turnkey lighting, signage and shop milieu services
How Imagon uses digital marketing to generate consistent, growing revenue after 24 months.
Complete SEO + Ads development reduced lead costs by 50 % and captured the organic search market.
Account Strategist
Ari Ojanperä
Account Strategist
ari.ojanpera@resaco.fi
Long-term success is built on accurate data and trust in the process.
Kajaani · Finland
“The leads generated through digital marketing produce significant revenue annually and keep the production wheels constantly turning.”
JP
Sales Director · Imagon
The client
Imagon is a family-owned company founded in Kajaani in 1988, specialising in illuminated signage products and experiential retail solutions.
Founded
1988
Location
Kajaani · FI
Sector
Signage / Marketing
Size
40 emp · 6.7M€
The challenge
Accelerate lead generation comprehensively through digital marketing.
Services
Technical SEO
Content Production
Paid Digital Ads
Conversion Analytics
Three concrete moves
03 workstreams
02
Paid advertising development
Iterating with Google, Meta, and LinkedIn, until the right audience was found and advertising activities could be scaled based on reliable data.
03
Organic content production
Creating new content and enriching older pages to capture the organic search market.
Outcomes
The numbers, audited.
24 months · 2024–2026 · SEO + Paid Ads
Lead cost
-50%
vs 2024 baseline.
Non-branded keywords in organic traffic
5% → 55%
Non-branded searches bring customers who aren't yet aware of Imagon
Position
#1 in organic search traffic
1st place in competitor tracking for organic search traffic.
-50%
Lead cost cut
55%
Non-branded organic search traffic
1st
SEO competitor landscape
The arc of the engagement
How we got there
Feb 2024
Audit + roadmap
Audited the digital marketing status and created a long-term roadmap for the website and ads.
Mar–Dec 2024
SEO and Ads
Creating content and optimizing pages to increase leads. Optimizing ads performance.
Jan 2025 - Current
Optimization and scaling
Continuing SEO work consistently. Scaling ad campaigns based on current and historical data
Client word
“We have achieved great results with Resaco, and the consistent work continues. The leads generated through digital marketing produce significant revenue annually and keep the production wheels constantly turning. With the help of Resaco's team, their expert insights can be effortlessly combined with Imagon's way of working.”
JP
Collaboration began in 2024 with consistent efforts made in SEO, Paid Ads and Data Analytics.