01
Data-driven reporting — running marketing on data
Quality reporting is the prerequisite for running marketing with data. Lead volume and sales development are tracked weekly, forming the basis for the marketing strategy. Lead tracking + CRM.
KANNUSTALO Construction
Kannustalo — a partnership that feels genuinely like a partnership
Kannustalo has grown its digital visibility across multiple channels at once. Its website serves users better and marketing now has a clear direction.
Account Strategist
Vilma Pekkala
Account Director
vilma.pekkala@resaco.fi
Kannus, Finland
“Working with Resaco genuinely feels like a partnership: things are done and produced together, ideas fly, and the results show — which is, of course, the whole point.”
KH
Sales Manager · Kannustalo Oy
The client
Kannustalo is a Finnish family business whose factory is in Kannus, Central Ostrobothnia. It manufactures detached houses as move-in ready, finish-it-yourself and element deliveries — shipping nationwide across Finland.
Founded
~1978 · 48 years
Homes built
8,000
Location
Kannus, FI
Revenue 2024
€26.5M
The challenge
Kannustalo's brand is widely known and respected, but its digital marketing needed a sales-driven strategy and modern channels to build predictable lead generation.
Services
SEO — keyword & content strategy
Google Ads — search advertising
Meta Ads — paid social advertising
Conversion optimization — customer journey & conversion points
Marketing strategy — lead reporting & sales pipeline
Three concrete moves
03 workstreams
02
Homepage conversion path — making the website sales-driven
The homepage conversion path was rebuilt from the user perspective. The CTA architecture was clarified, the form flow redesigned, and content brought to match what a potential builder actually wants to know before getting in touch.
03
Meta Ads — paid social as part of the channel mix
Meta advertising was launched and new visual ads brought permanently into paid digital marketing, built to support sales goals and targeted by buyer behavior.
Outcomes
The numbers speak for themselves.
12 months · GA4 + Search Console + CRM + Lead tracking (OmaResappi)
Lead growth
+28%
Contact requests have grown 28% over the comparison period. · Lead tracking + CRM
+34%
Website visitor traffic (GA4)
+33%
Brochure orders from organic search (GA4)
The arc of the engagement
How we got there
Mo 1–2
SEO audit + content plan + Google Ads
Site audit: conversion-path analysis, page speed and keyword analysis. Competitor tracking started. Google Ads launched. Lead reporting build began.
Mo 2–4
Sales-driving landing pages + website strategy
Homepage update and sales-driving redesign. Terminology updated to match buyer behavior. The strategic website plan completed.
Mo 3–7
Meta Ads + content production + landing pages
Capturing key search terms and making landing pages sales-driven. Meta Ads launched — visual ads as part of the channel mix.
Mo 6–12
Conversion optimization + scaling
Updating the conversion path, an updated marketing strategy and predictable lead generation. Organic traffic scales, paid budget optimized.
Client word
“Working with Resaco has been smooth, easy and above all inspiring from the start. Our meetings have been efficient yet run in a genuinely good, relaxed spirit. Vilma has led them professionally and made sure that ideas don't stay just talk. Resaco's team has produced plenty of new perspectives and concrete proposals we've gained enormous benefit from.”
KH