Resacologit

Juho Kemppainen

Paid Media & Analytics Lead

Juho’s strengths lie in data-driven paid media and analytics. He is well versed in all the key tools of the field and is an experienced digital marketing generalist.

Oulu · FI
juho.kemppainen@resaco.fi
+358 50 479 9503

Field journal

Articles by Juho

1 piece, newest first.

Resaco Method 5 min read Apr 17, 2026

Marketing Analytics for Google Ads: How to Know If Your Changes Actually Worked

When it comes to marketing analytics, there’s a gap nobody in paid media talks about enough: most Google Ads ”optimizations” are never actually measured. A keyword gets paused....

Juho Kemppainen

Articles by Juho

Marketing Analytics for Google Ads: How to Know If Your Changes Actually Worked